Singapore hotels poised to triumph over the pandemic
Hotels | 07 Apr 2022

The road to recovery has been tough but hotels in Singapore have been tenacious by being adaptable and cleverly opportunistic – jumping on current trends and riding on available support as they continuously reinvent themselves to survive during the pandemic. However, recovery within the hotel sector is likely to be uneven hotels of all sizes in Singapore, especially the smaller ones.
The COVID-19 pandemic almost annihilated the local tourism industry back in 2020. Since then, Singapore hotels have been mostly supported by government demand as stay-home notice facilities and domestic staycation bookings via SingapoRediscovers vouchers (SRV).
The gradual relaxation of travel restrictions across the world signals that the worst of the pandemic might be over for the tourism industry. However, industry analysts foresee that it could take at least another year before occupancy rates will return to pre-Covid levels in Singapore. Recovery may also be uneven as investments in digitalisation and innovation strategies to adapt to evolving market demands could require resources that may be limited for smaller hoteliers.